Launch a rebrand to unify five companies under one identity
BMG360 is a marketing agency that offers expertise across online and offline platforms. We pulled inspiration from physical and digital motifs to represent our range of services and built a scalable system that could accommodate future sub-branding needs.
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View brand guidelines
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New logo
Old logos for parent company and four acquisitions
Weekly group sessions to gather research and build on ideas for the logo, typography, color palette, and website
Landed on a color palette that marries online and offline media during one of the brainstorm sessions
Building on the idea that we work best as the sum of our parts, we pulled shape components from our logomark to form a 2x2 iconography system
Icons used to represent our products, services, internal departments, and other brand-specific concepts
Published basic document and spreadsheet templates in Google Suite and Microsoft Office
Published presentation template in Figma, Google Slides, and Microsoft PowerPoint
Made some merch for our team
Let’s face it: most company merch goes unworn or unused when the branding is too obnoxious. I intentionally kept the designs unobtrusive and picked high-quality products in an effort to reduce waste
Updated social media cover images and profile pictures
