Five Mill for Teladoc Health

Marketing, Web

Complete Care

Generate brand awareness and address audience-specific health concerns

Scope

  • Visual design
  • UX/UI design

Team

  • Marketing
  • Web

Tools

  • Adobe Illustrator, Lightroom, Photoshop
  • Figma

Impact

  • Increased registration rates through programmatic display

Teladoc Health makes it easier for people to access healthcare anywhere and anytime through a user-friendly mobile app

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Social ads created to test new paid media channels

Teladoc square ad featuring man lying in bed in the dark while using their mobile phone. Colorful abstract shapes in the background. Heading reads, "Need care in a pinch? Get it with a tap."Teladoc square ad featuring woman lying in bed in the dark while using their mobile phone. Colorful abstract shapes in the background. Heading reads, "Need care in a pinch? Get it with a tap."Teladoc square ad featuring woman looking into the distance on a gray background. Colorful abstract shapes in the background. Heading reads, "Complete care you want at the cost you need."Teladoc square ad featuring woman holding child in living room. Colorful abstract shapes in the background. Heading reads, "Complete care you want at the cost you need."Teladoc square ad with embracing older couple. Pre-heading: Diabetes Prevention & Weight Management Heading: Reduce the risk of prevalent health conditions. Description: Self-guided content that works for you, with live group coaching sessions to provide accountability and support. Button: Get started nowTeladoc square ad with woman looking at mobile phone. Pre-heading: General Medical Services Heading: Convenient, quality healthcare at your fingertips. Description: Virtual access to low-cost, high-quality care for a broad range of everyday healthcare issues, from cold and flu to a rash or sunburn. Button: Get started now

B2C social ads for the Teladoc app

Tested multiple variations over the years with different copy, imagery, colorways, and social proof

Teladoc social adTeladoc social adTeladoc social adTeladoc social ad
Teladoc social ad iterations

B2C webpage geared toward parents or caretakers with school-age children. Campaign launched at the end of summer, during back-to-school season

Teladoc desktop landing page with information about pediatric careTeladoc mobile landing page with information about pediatric care

Same webpage as above, updated a year later. Added a greater focus on the mobile app, a major brand selling point

Teladoc desktop landing page with information about pediatric careTeladoc mobile landing page with information about pediatric care