Establish sub-branding to distinguish between partner-and customer-facing content
A large chunk of Cisco Meraki's revenue rests on the shoulders of 75,000 partners worldwide. These partners sell Meraki products alongside those of our competitors.
We want our partners to keep our products top of mind. This means communicating our brand and product messaging in a distinct, cohesive way that makes it easy for them to sell our products.
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Drew inspiration from the retired brand mascot, Miles Meraki, that the partner community still recognizes and adores
Late-stage brand concepts
(After)
Collateral templates that are more consistent as a system and distinct from, yet still cohesive with, the customer-facing brand
Collateral built by Amy N.