Introduce new product models to current and prospective customers, as well as internal sales and non-sales teams
Cisco Meraki smart cameras can be managed remotely through a unified product dashboard whereas traditional security cameras must be maintained per location. This is especially inefficient for businesses with multiple locations and numerous devices.
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Product renders to be used for internal and external assets
Hero art for email sent to current/prospective customers, internal sales team, and external vendors/stakeholders
Used Meraki blue because that was the brand color primarily associated with this product line. Brought in aperture motifs to allude to new product feature UI elements
“Birthday” card placed on sales team’s desks, inviting them to attend an infosession where we’d generate excitement and share incentives to sell the new products
Iconography draws from new and existing product features
Some of the targeted social media ads
Updated webpage geared toward prospective customers
Datasheets with product and solution specifications. Used to help sales team close deals with bottom-of-funnel customers and stakeholders
Graphic on product dashboard login page. Opportunity to upgrade or cross-sell to existing customers
