Argoz

Marketing Campaigns

Unafraid to Stand Out

Produce and design content for e-commerce site and social media accounts

Scope

  • Art direction
  • Visual design
  • Packaging design
  • Product and lifestyle photography
  • Social media management

Team

  • Marketing
  • Web

Tools

  • Adobe Illustrator, Lightroom, Photoshop
  • Canon D3200

As the sole designer for the majority of my time at Argoz, I was involved in everything creative and otherwise. I coordinated and shot product and lifestyle photography, created assets for ad campaigns, managed the social media accounts, packed orders for shipment, and designed socks.

I learned to be resourceful, stay cognizant of industry trends, and think big for the bold, vibrant brand.

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A subset of the 60+ products I photographed

Light brown sock with pink, brown, orange, yellow stripes near the cuff and dark brown cuff, heel, and toeLight blue sock with blue, navy, bright green, and yellow stripes near the cuff and navy cuff, heel, and toe
Black sock with blue and green paisley pattern and blue cuff, heel, and toeBlack sock with red paisley pattern and red cuff, heel, and toe
Rolled tie with black on black argyle patternRolled tie with light pink, light gray, and white argyle patternRolled tie with olive, dark gray, and light gray argyle pattern
Detail shot of blue tie with blue and black argyle pattern on the reverseDetail shot of silk infinity scarf with purple on one side and pink, orange, purple, and white argyle pattern on the reverseDetail shot of pink argyle and blue argyle bowtiesDetail shot of silk infinity scarf with navy on one side and blue, navy, green, white argyle pattern on the reverse

Lifestyle photography used for social media and hero banners

Argoz social media hero banner. A hand reaches in from the right, holding out an Argoz box to a hand reaching in from the left. Abstract black and white background.

New Year’s campaign

Argoz New Year ad. An array of colorful socks packaged in belly bands is fanned out. Text reads, "50+ styles. Countless ways to stand out. www.argoz.com"Argoz New Year ad. Detail shot of an array of colorful pocket squares. Text reads, "More than just socks. www.argoz.com"Argoz New Year ad. Man jumping high in the air with legs bent and wearing colorful socks. Text reads, "Jump into 2015 Argoz-style #unafraidtostandout"Argoz New Year ad. Detail shot of an argyle silk infinity scarf. Text reads, "More than just socks. www.argoz.com"

Black Friday ad

Argoz Black Friday sale ad. Woman from the neck down standing with her back against a concrete wall with one leg propped up, hands in her leather jacket pockets. She's wearing brown socks with colorful stripes around the ankles. Text reads, "Black Friday Sale. The real deals." "Shop Now" button.

Valentine's Day marketing email

Argoz Valentine's Day email