Cisco Meraki

Brand

Partner Identity

Establish sub-branding to distinguish between partner-and customer-facing content

Scope

  • Art direction
  • Visual design
  • Design operations

Team

  • Marketing
  • Graphic designer (freelance)

Tools

  • Adobe Illustrator, InDesign

Impact

  • Published 34 redesigned documents at launch
  • Collected 300+ new partner signups
  • Introduced five collateral templates and new file-naming system

A large chunk of Cisco Meraki's revenue rests on the shoulders of 75,000 partners worldwide. These partners sell Meraki products alongside those of our competitors.

We want our partners to keep our products top of mind. This means communicating our brand and product messaging in a distinct, cohesive way that makes it easy for them to sell our products.

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Drew inspiration from the retired brand mascot, Miles Meraki, that the partner community still recognizes and adores

Late-stage brand concepts

The retired Cisco Meraki mascot, Miles MerakiBrainstorming the Cisco Meraki partner subbranding

(Before)
Partner collateral relied on templates for customer-facing content

Meraki partner guide document (old)Meraki partner FAQ document (old)Meraki Partner battlecard document (old)Meraki Partner one-pager document (old)

(After)
Collateral templates that are more consistent as a system and distinct from, yet still cohesive with, the customer-facing brand

Collateral built by Amy N.

Meraki partner guide document (new)Meraki partner FAQ document (new)Meraki partner battlecard document (new)Meraki partner guide document (new)
Meraki partner battlecard document (new)Meraki partner battlecard document (new)

Email templates for announcements, launches, the partner newsletter, and system updates

Meraki Partner announcement email templateMeraki Partner newsletter email templateMeraki Partner launch email templateMeraki Partner service email template